Emerging markets

You can learn a lot about consumer marketing in the developing world by looking at how retailers engage with shoppers.

A major shift is occurring in the nature of global competition, but it’s widely misunderstood. Emerging markets are no longer competing solely on price—by offering the lowest-cost manufacturing, for instance. Rather, they are increasingly competing with sophisticated skills in key sectors like health care, software, entertainment, consumer products, and manufacturing. They’re leveraging a fast-growing ability […]

Scrap metal entrepreneur Stephen Greer naively trusted his foreign partners—and lost millions to fraud. Here’s how he reclaimed his confidence and rebuilt his company.

With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking...

The U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […]

New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don't yet...

As they search for growth, multinational corporations will have no choice but to compete in the big emerging markets of China, India, Indonesia, and Brazil....

The void beyond Earth has become an exciting frontier for entrepreneurial ventures. SpaceX, Blue Origin, and scads of other companies are pursuing commercial...

On February 16, 2012, Barclays of U.K. launched Pingit, a service that lets people send and receive money using a smartphone. But this isn’t the first big innovation in mobile banking. These innovations are already happening in developing countries. Poor countries are jumping ahead of rich ones by building a 21st century infrastructure (because they […]

Because of growing commitments of their companies in developing countries, large numbers of American and European managers have entered negotiations with government officials in Asia, Africa, and Latin America. Also, with emerging nationalism, these negotiations have become increasingly frustrating. Sometimes misunderstandings have been so great that they have led to a breakdown in negotiations that […]

As Kodak has discovered, it’s now possible to establish Western-style corporations in China.

Reverse innovation--developing ideas in an emerging market and coaxing them to flow uphill to Western markets--poses immense challenges, because it requires...

Transnationals can give as well as take. They have in abundance precisely what developing nations need.

CEO Daniel Vasella explains why his company is placing a big bet on China's future as a world scientific power.

In the weeks since the Entrepreneurial Revolution article appeared in HBR, government leaders, business executives, entrepreneurs, NGO directors, heads...

Technology start-ups typically become successful by using injections of capital to grow as rapidly as possible and tolerating high risk in a rush for...

In India and other large emerging economies, rural markets hold great promise for boosting corporate earnings. Companies that sell in the countryside,...

Where to play and how to win

A critical new battleground is emerging in China: It's the "good-enough" market segment--home of reliable-enough products at low-enough prices to attract...

Advice for the new head of the African Development Bank.