Data Privacy Rules Are Changing. How Can Marketers Keep Up?

Earlier this year, the state of California announced that there would be no pandemic-related delay in enforcing the CCPA data privacy act. Many businesses — especially those who had a limited digital presence before the pandemic — have struggled to adapt to these stringent new regulations while transforming their businesses to work in the new normal. But with analytics and automation technologies, companies can make great strides in their data protection infrastructure, helping them to meet both regulatory requirements and consumer expectations.