For marketers, this may mean the best way to communicate with customers is through SMS text messages—or, even better, combining those messages with email marketing—to deliver more engagement and better outcomes.
In this HBR-AS webinar, Alex Clemente shared insights from a recent HBR-AS report on driving better customer engagement and business outcomes by combining SMS and email marketing.
He then spoke with two digital marketing experts—Wade Burrell from Intuit Mailchimp and Roland Hernandez from Joyeria Daisy, a jewelry retailer that personalizes messages at scale using SMS and email. They discussed:
- The benefits and power of combining SMS text and email marketing
- Challenges marketers face in using SMS messages — and how to overcome them
- How combining text and email messages can help build trusted relationships with customers
- Best practices for crafting and delivering winning messages
When done right, the combination of SMS text messages and email marketing can drive better business outcomes: higher sales, increased revenue, and greater customer loyalty. Watch this webinar to learn best practices for combining your SMS and email marketing.
