Shawn Lewis kept one eye on his laptop while footage of the protests in support of Black Lives Matter flashed across the TV. His family was asleep, but he was waiting for a press release draft from his colleague Angela that would go out tomorrow. Angela Howell was the head of PR at Cork Beverages, a brewing and distilling company based in Nashville, where Shawn was a senior brand manager. The release concerned the brand he was responsible for: Overseer Whiskey.
A version of this article appeared in the November–December 2020 issue of Harvard Business Review.
