In today’s rapidly evolving business landscape, strategic innovation should not be restricted to boardrooms or corporate leaders. In this era of gig work and changing demographics, everyone, from white-shoe consultants to steel-toe customers, has the potential to contribute meaningful ideas and strategies — as do computers.
Can GenAI Do Strategy?
Results from an experiment that pitted a team of MBAs against MBAs plus AI.
November 24, 2023
Peter M. Fisher/Getty Images
Summary.
This article presents a classroom experiment that compared a strategy developed by a team of MBA students in the traditional way with one developed using a virtual AI assistant, which was an interactive tool that linked a tried-and-tested strategy toolkit as a plug-in to the generative AI underlying Chat GPT. The results of the two independent processes were largely similar, with the AI-assisted strategy being, if anything, more original. The difference? The students took a week and the AI just 60 minutes.
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New!
HBR Learning
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.