The digital marketplace has created a business imperative that every company be — in some way — a technology company. This means that IT departments are being pulled out of their traditional “gate keeper” role of protecting the core technology infrastructure to collaborate across the enterprise to drive business outcomes.
Bridging the Gap Between Marketing and IT
They need each other now more than ever.
March 18, 2016
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.