The Astors draped themselves in Tiffany diamonds; Marilyn Monroe made them “a girl’s best friend;” Audrey Hepburn’s Holly Golightly called Tiffany’s flagship New York store “the best place on earth.”
Blue Nile’s Cheaper Diamonds Need Not Threaten Tiffany. Here’s Why.
Luxury jewelers should be willing to part with low-end customers.
December 05, 2012
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New!
HBR Learning
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.