If you have considered investing in Africa, you have no doubt been influenced by frequent recent reports on the continent’s apparently large, burgeoning middle class. These rising Africans are said to be increasingly armed with the hard currency, and the taste, to pay for your goods and services.
Beware Africa’s “Middle Class”
The continent’s rising consumers don’t fit easily into standard classifications.
June 18, 2013
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HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.