Earlier this month the Rolling Stones kicked off a brief 2013 tour celebrating their 50th anniversary. The Stones have always been aggressive in setting ticket prices, and it appears they’ve pushed too hard this time. With arena seats reaching $600 and general admission packages in the “Tongue Pit” (close to stage) topping out at $2,000, ticket sales are reportedly tepid. As a result, tour promoters are on the verge of a “19th Nervous Breakdown.”
Ain’t Too Proud to Beg: Pricing Lessons from the Rolling Stones
The band needs to cut prices without damaging their brand.
May 14, 2013