More than half of Google’s revenue (57%) now comes from outside the United States. Apple has a similar split, with 60% of its 2014 fourth-quarter revenue accounted for by international markets. Why is it that some companies experience tremendous success abroad, while others struggle to go global? In my work as a global business advisor to Fortune 500 companies and high-tech start-ups, I’ve observed seven traits that distinguish companies with accelerated global growth.
7 Traits of Companies on the Fast Track to International Growth
Position your company for global success.
March 06, 2015
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New!
HBR Learning
Global Collaboration Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.