According to the latest data from Nielsen, the average American spends more than 11 hours per day looking at a screen of some kind. This finding has vast implications for companies across the board. Today, whether you are a bank, a retailer, a hotel chain, or a car maker, you are also a technology company. The primary touchpoint between you and your clientele is often digital. In this context, design has become a key differentiator in the battle for customers’ hearts and minds.
5 Ways to Get the Most Out of Your Design Team
A recent study by InVision finds that organizations that have mastered design have seen outcomes that go far beyond improved product usability and customer satisfaction. They found that 92% percent of the companies that could draw a straight line between the efforts of their design team and their organization’s revenue have their entire organization, including their executive team, participate in design. What’s more, the organizations who saw the most concrete benefits as a result of design treat it as a decision-making tool, whereas those who saw the least benefits approach design in a way that’s limited to improving the aesthetics of their app or website. Companies that are looking to realize the same business benefits can take a few critical steps to set their organization up for success: hire experienced design leaders who can advocate for design at the executive level, run experiments (lots of them), have measurement mechanisms in place, and encourage broad design adoption.