For the first time in at least a decade, inflation has become an urgent short-term consideration for almost all companies around the world.
3 Strategic Options to Deal with Inflation
Instead of raising prices, consider bundling, repositioning your brand, or changing your pricing model.
January 18, 2022
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Summary.
Companies tend to deal with inflation by raising prices, accepting smaller margins, or reducing product costs (and often quality). However, better analytics now allows companies to consider more sophisticated strategic responses to inflation. This article looks at three larger strategic responses: Making changes to the product portfolio, repositioning the brand, or revamping the pricing model.