3 Reasons New Coaches and Consultants Fail

Launching a consulting or coaching practice is a coveted goal for many professionals, and the rewards can be substantial. But most coaches are falling short when it comes to building a thriving practice. Why? There are three common mistakes new coaches make: they’re reluctant to do low-paid, brand-building activities in the early days; they hesitate to reach out to past contacts for fear of rejection; and they focus on their own interests rather than the client’s needs. By becoming aware of these traps — and taking action to avoid them — new coaches can ensure they’re well ahead of the competition and are creating a strong foundation for their business.