I’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. The Internet has changed the launch process—now companies seed products with influencers, leak information to reporters, bloggers, and consumers, live-stream launch events globally, and reward brand advocates with exclusives. The insatiable 24/7 news cycle and the dominance of social media makes launching a new product far easier in some ways—and more difficult in others.
10 Tactics for Launching a Product Using Social Media
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
April 16, 2015
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.